The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable ...
The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received ...
The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.
The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the ...
Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes ...
The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and ...
Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.
A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices ...
The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...
The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.
The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined ...
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