In the paper, If You Had One Shot: Scale and Herding in Innovation Experiments, the researchers found that when firms can only run one experiment, this leads to insufficient diversity at the market ...

Daniel P. Gross is an associate professor in the Strategy area at Duke's Fuqua School of Business, and a Faculty Research Fellow at the National Bureau of Economic Research (NBER). Prior to joining ...

Ashish Arora is the Senior Associate Dean for Strategy and Rex D. Adams Professor of Business Administration at the Fuqua School of Business at Duke University. His research focuses on the economics ...

Goal-oriented, seasoned professionals master new skills without interrupting work lives or lifestyles in this 22-month program. The hybrid format allows you to experience Duke’s campus and the ...

Giuseppe (Pino) Lopomo is the Alan D. Schwartz Distinguished Professor of Business Administration at the Fuqua School of Business, Duke University. He also has a courtesy appointment at the Economics ...

Tong Guo is an Associate Professor of Marketing at Duke University's Fuqua School of Business and at the Department of Economics (by courtesy). Tong Guo studies the causal role of information in ...

Udayan Vaidya is an Assistant Professor of Business Administration at the Fuqua School of Business. He holds a B.S. from the University of Chicago and a Ph.D. in Economics from Northwestern University ...

Srinivas Tunuguntla is an Assistant Professor in the Marketing Area. He received his PhD in Marketing from the University of Wisconsin-Madison. His research focuses on the development of methods for ...

Jon Fjeld has been teaching entrepreneurship and strategy, and leading the entrepreneurship efforts at Fuqua since 2005. Before returning to academia, he spent over twenty years in marketing, ...

Nuno Clara is an Assistant Professor in the Finance area. He received his PhD in Finance from London Business School. Nuno's research is in the areas of Asset Pricing, Micro data for Macro Models and ...

Scott Rockart earned an MBA in 1996 from MIT and a PhD in 2001 from MIT in behavioral and policy sciences and management science. He spent two years as an assistant professor at London Business School ...

Bill Mayew is the Martin L. Black Jr. Distinguished Professor of Business Administration at the Fuqua School of Business at Duke University. Professor Mayew received his Ph.D. in Business ...