The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...

Sarah Sylvester spent nearly two decades at Victoria's Secret and is now putting her brand transformation skills to work as ...

We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, ...

Peanut, the social networking app for moms, collected 11,000 signatures to add the word matrescence to the dictionary after ...

DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new ...

The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July 19, with ...

Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.

Tom Kaneshige, Chief Content Officer at the CMO Council, explains why the strongest marketing results come from pairing ...

NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the Consumer event. With Gen Z consumers gaining more spending power, marketers ...

Baby products brand Munchkin launches its first-ever baby formula exclusively at Target and its own website. GM Kristin Pagano shares why its target market is a challenge to acquire. Baby formula ...

Alfac’s call center is 450 employees deep, and artificial intelligence is a prime tool to help agents give detailed information to the 15,000 calls the supplemental insurance brand receives daily, ...