On National Pet Day, brands mixed utility, experiences and storytelling to tap rising pet ownership and shifting consumer ...

The Escape Route’ campaign transforms rewards into visible progress, where each swipe earns BluChips and moves users closer ...

From AI search and real-time attribution to vernacular context and better consumer signals, the closed-door CMO forum ...

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.

Pratilipi has launched Double Tap Films, marking its entry into the microdrama content space with a data-driven, mobile-first production model. Positioned as India’s first data-backed microdrama ...

Crocs India has launched a digital-first campaign featuring Rakesh Bedi, using humour and nostalgia to drive cultural relevance and audience engagement. Conceptualised by One Hand Clap, the campaign ...

The Germany-headquartered company has sold BurdaLuxury to Jaipur Capital as it sharpens its focus on core European markets.

WPP Media, Publicis and Omnicom Media Group (OMG) earned the most new business in 2025, according to the latest COMvergence ...

VETO is India’s family-first CTV-focused OTT platform designed to deliver a trusted and seamless large-screen viewing experience for modern households. Built for the Connected TV ecosystem, the ...

The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.

From speculative products to satire, brands use April 1 to trial formats that prioritise engagement, cultural relevance and ...

SW Network has been appointed as the creative and social media agency for Lava International Limited, marking a strategic move to enhance the brand’s digital communication and audience engagement. The ...