New agency won car brand's business after a multi-stage pitch.

The head of creative technology at Publicis Groupe APAC explains why AI still needs human rigour. To continue enjoying this content, please sign in below. You can register for free for limited further ...

The Escape Route’ campaign transforms rewards into visible progress, where each swipe earns BluChips and moves users closer ...

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.

The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.

From speculative products to satire, brands use April 1 to trial formats that prioritise engagement, cultural relevance and ...

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Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.

Amid legacy players and influencer brands, its founder Diipa Büller-Khosla reframes competition, moving from product differentiation to philosophy-led storytelling and experiential retail.

KRBL Limited’s vice president for marketing and organised trade maintains that the biggest challenge for marketers is creating a distinct brand identity in a cluttered FMCG space.

The move comes as the brand looks to build a more consistent voice across platforms in a highly competitive smartphone market.

Experiential marketing, as it currently operates, is not built to prevent failure. In many ways, it is built to absorb it.