Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that ...

From AI search and real-time attribution to vernacular context and better consumer signals, the closed-door CMO forum ...

The Escape Route’ campaign transforms rewards into visible progress, where each swipe earns BluChips and moves users closer ...

Swapping scripted marketing for creator-led storytelling, the haircare brand hands narrative control to customers in its #ProofHaiBoss campaign.

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.

Crocs India has launched a digital-first campaign featuring Rakesh Bedi, using humour and nostalgia to drive cultural relevance and audience engagement. Conceptualised by One Hand Clap, the campaign ...

Pratilipi has launched Double Tap Films, marking its entry into the microdrama content space with a data-driven, mobile-first production model. Positioned as India’s first data-backed microdrama ...

The Germany-headquartered company has sold BurdaLuxury to Jaipur Capital as it sharpens its focus on core European markets.

WPP Media, Publicis and Omnicom Media Group (OMG) earned the most new business in 2025, according to the latest COMvergence ...

Audi India has appointed Wondrlab as its brand communications partner, following a rigorous multi-agency pitch across various networks. The partnership will focus on creating integrated brand ...

The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.

VETO is India’s family-first CTV-focused OTT platform designed to deliver a trusted and seamless large-screen viewing experience for modern households. Built for the Connected TV ecosystem, the ...