Articles written by Thas Naseemuddeen ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

EXCLUSIVE: With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

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The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

In a market long shaped by global networks and agile independents, the 2011 launch of Fantastis Anak Bangsa (FAB) offered a new model: A shared corporate backbone for locally founded agencies—spanning ...

Seven years after Forsman & Bodenfors launched its first international outpost in Singapore, the agency has matured into a creative hub with a distinct identity. Far from being a distant extension of ...