Learn how to speak the language of CFOs and CEOs. Build financial acumen, prove marketing’s impact, and become a commercial marketer.

If you're looking to upskill your B2B communication and collaboration skills, check out Moneypenny's blog which outlines tangible steps.

Download the Delegate Brochure to discover what’s happening at The European ABM Forum 2026, from expert speakers and real-world case studies to the practical frameworks designed to help you scale ABM ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns ...

For today’s B2B marketing leaders, prioritization is no longer a periodic planning exercise. It is a continuous leadership discipline, performed under scrutiny, constraints and competing demands.

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

For marketing teams to remain competitive and innovative, it’s important to invest in continuous learning and skill development. A marketing leader at a global professional services firm needed a ...

In identity security, complexity is a given. Buying cycles stretch across months, multiple stakeholders shape every decision, and marketing teams are expected to prove impact with speed and clarity.

As B2B buying behavior shifts and sales cycles lengthen, marketing teams are under growing pressure to prove commercial impact, not just generate leads. Virgin Media O2 recognized the need to evolve ...

Henkel is structured into multiple strategic business units (SBUs), each with different levels of marketing maturity and team structures. Some SBUs have well-established local teams with a strong ...

When reflecting on the daily challenges in a global marketing environment, managing differences across cultures, teams and regions, stands out as a significant hurdle. As a Regional Marketing Manager, ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...