Learn how to speak the language of CFOs and CEOs. Build financial acumen, prove marketing’s impact, and become a commercial marketer.

If you're looking to upskill your B2B communication and collaboration skills, check out Moneypenny's blog which outlines tangible steps.

Download the Delegate Brochure to discover what’s happening at The European ABM Forum 2026, from expert speakers and real-world case studies to the practical frameworks designed to help you scale ABM ...

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth ...

Imagine spending an entire month each year simply fixing broken tools. That’s the harsh reality for many B2B CMOs, according to a new study by Intermedia Global (IMG). The report found that senior ...

According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

In this week’s episode, David Rowlands, Head of Product, B2B Marketing spoke with Jada Balster, VP Global Marketing, TravelPerk to discuss all things rebranding. They first chat about Jada’s ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

If you haven’t read our latest US Agencies Benchmarking Report, you’ll find a report robust of agency insights, from average gross income and rising stars in the industry to specialist agencies. And ...