Consumers can get an assured Rs 30 cashback via a QR code on product tags, designed to simplify redemption and encourage ...

The number of categories declined by 15%, while advertisers dropped by 26%, indicating higher spends from a smaller set of players.

Pluckk joins the Indian Open 2026 pickleball tournament as a health partner, offering product sampling and on-ground ...

The move aims to strengthen its presence in preventive nutrition, as consumers increasingly focus on daily wellness and ...

The branding industry is at an inflection point. Brands today don’t just want campaigns; they want momentum, beyond visibility ...

For the second consecutive year, FanCode will be the Home of Golf in India, bringing live coverage of the sport's stages to fans across the country.

The partnership will focus on social-first communication, combining Realme’s product-led approach with Creativeland Asia’s ...

Tender Coconut Naga Chilli and Coffee Fudge Crunch, reworking Naturals’ flavours with additions from Bombay Sweet Shop.

The platform supports business-to-consumer communication using real-time data and engagement metrics to improve customer ...

During his stint, Cheruvalath worked on titles such as Por Thozhil, Bison Kaalamadan and the Tamil series Game.

Bhatia recently shared that Zepto’s latest April Fool’s Day campaign around Turkish ice cream may have stemmed from a joke he posted last month. A clip from the set was also promoted on LinkedIn, ...

She was associate director at Novartis India and earlier held roles at SPAG Asia, Fleishman-Hillard, Text 100, K2 ...