DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...

We've spent years debating third-party cookies, but AI settled the debate. First-party data isn’t just preferred; it’s ...

Dive into AdExchanger's Commerce Roundup coverage for the latest updates, expert opinions, and analysis shaping the future of ...

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide ...

Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns.

At the IAPP Global Summit and IAB Public Policy & Legal Summit, regulators shared they are paying more attention to data ...