CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of.

CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns ...

Everything is (or becomes) an ad network. Plus, there’s something the Trump administration has in common with the ad tech world.

Forecasters expected tariffs would impact advertising growth before we knew how steep these tariffs would be. Now that we ...

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with ...