How long will OpenAI allow third-party ad serving?; celebrities keep promoting prediction markets; and ad buyers are rethinking their Google search budgets.

If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.” ...

Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.

A generic label tells consumers that AI was used to build an ad, but leaves them to guess where reality ends and fiction begins.

Q4 could be big for M&A. Regulators aren't squashing big mergers, and investor skepticism of AI investments could make some ...

Dive into AdExchanger's The Advertising Standards Council of India coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

It’s fall, M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar and DoorDash bought InstacartT ...

If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what ...

CTV upfront spend has surpassed linear TV this year, but the industry continues to value audiences using metrics built for a bygone era.