How long will OpenAI allow third-party ad serving?; celebrities keep promoting prediction markets; and ad buyers are rethinking their Google search budgets.

If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.” ...

Tubi, sports and political ads powered Fox’s growth this last quarter, even as Fox News lost viewers and the Roku deal awaits DOJ clearance.