After adopting OpenPath, Freestar pubs now see 3x higher inventory fill rate from TTD demand and 27% higher programmatic ...

CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns ...

CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of.

Everything is (or becomes) an ad network. Plus, there’s something the Trump administration has in common with the ad tech world.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

Forecasters expected tariffs would impact advertising growth before we knew how steep these tariffs would be. Now that we ...