If your social strategy is still built around chasing reach and racking up likes, you might be playing by rules that no ...

When most people think about award-winning marketing campaigns, they picture big-budget Super Bowl spots or viral social ...

TikTok reframes its advertiser pitch, Plus Company bets on agentic AI, adidas signs the Blue Jays, Courage wins the AToMiC ...

A new report from Ontario-based Butterly offers some of the clearest Canadian data yet on what actually makes consumer ...

How the Vancouver Whitecaps FC partnered with War Room to grow ticket revenue 331%, hit 4.8x ROAS, and set a single-game ...

There's a version of your marketing strategy that doesn't actually belong to you. Your audience is on Instagram, until the ...

Growclass's alumni didn't come up with the description of “Kindest Corner of the Internet” as a compliment. They said it because it's true. Five years in, Growclass has released its 2025 Impact Report ...

The cost pressure on household streaming budgets is real and measurable. Nearly four in five Canadians (79%) say they have ended, or would end, a streaming subscription because of price increases, and ...

NP Digital has been named Performance Marketing Agency of the Year on the Ad Age A-List, one of the most recognized honours in the marketing industry. The global agency, co-founded by Neil Patel, was ...

In an era of economic shifts and AI disruption, marketing has moved from the "coloring department" to the boardroom. The latest Signal49 Research report, Uncovering the Value of Marketing in Canada ...

Hockey's audience is changing. Not slowly, not quietly. It's changing in ways that are showing up in registration data, on streaming platforms, in Tim Hortons lineups, and now on store shelves. The ...

Good news if TikTok is part of your daily routine: TikTok Canada has reached an agreement with the Government of Canada that keeps the platform's local operations running and its Canadian team in ...