Over 300 people gathered in Toronto for SocialNext’s inaugural experience for senior marketing leaders, Full Circle: A CMO ...

During SocialNext Toronto’s Pre-conference Workshop Series, “Own Your Marketing”, CyberImpact’s Geoffrey Blanc and Nihal ...

TikTok reframes its advertiser pitch, Plus Company bets on agentic AI, adidas signs the Blue Jays, Courage wins the AToMiC ...

If your social strategy is still built around chasing reach and racking up likes, you might be playing by rules that no ...

When most people think about award-winning marketing campaigns, they picture big-budget Super Bowl spots or viral social ...

How the Vancouver Whitecaps FC partnered with War Room to grow ticket revenue 331%, hit 4.8x ROAS, and set a single-game ...

Growclass's alumni didn't come up with the description of “Kindest Corner of the Internet” as a compliment. They said it because it's true. Five years in, Growclass has released its 2025 Impact Report ...

There's a version of your marketing strategy that doesn't actually belong to you. Your audience is on Instagram, until the ...

There are brands who know who they are and move through the world authentically, and those who *think* they do. The difference is in the strategy and planning they’ve done (or avoided completely) ...

A new report from Ontario-based Butterly offers some of the clearest Canadian data yet on what actually makes consumer feedback useful, and the findings have real implications for how brands think ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

When we look at how Canadian brands showed up around Milano-Cortina, the storytelling stood out. Emotion over spectacle. Ritual over hype. But the bigger shift may not be in the creative. It may be in ...