When luxury hotels chase aesthetic uniformity and algorithmic popularity, they risk losing their distinctiveness and magic.

China’s consumer prices unexpectedly rose in October, as holidays during the month boosted travel, food and transport demand.

In a market flooded with counterfeits and competitors, Alo’s absence could turn cultural heat into commercial irrelevance.

With discount fatigue setting in, the beauty giant leans into China’s most-played mobile game to spark emotional engagement ...

Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.

From minivan assembler to luxury EV leader, carmaker debuts with $35B valuation after Aito brand breakthrough reshaped ...

Weekend policy shift slashes VAT deductions from 13% to 6% for jewelry makers, sending Chow Tai Fook, Chow Sang Sang, and ...

Where Chinese travelers rely on crowd-sourced, experience-driven advice, Michelin’s new guide seems more focused on prestige ...

Snow Flying’s superior down coat performance at a lower price ignited debate over whether Adidas’ brand premium still holds ...

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

From Brother Xiao Yang to Ryan Kaji, a wave of wealthy content creators are joining the world’s 1%: a luxury consumer opportunity.

When a celebrity is boycotted in China, they face the wrath of millions of netizens — creating risky terrain for any brand partnerships. Yet several scandal-hit Chinese stars have cautiously ...