Fernando Fernandez says the company is increasing investment in event marketing and in-store visibility as media fragmentation reshapes how brands are built and discovered ...

Fernando Fernandez says the FMCG giant is investing more in modern consumer engagement models as large language models become a bigger part of search ...

The Centre stated that failure to act on such content facilitates continued unlawful activity by users and could lead to withdrawal of safe harbour protection ...

The development comes in the backdrop of Sharma’s recent exit from Network18, where she served as Managing Editor for over three years ...

Kini joins McDonald’s India franchisee from L’Oréal, bringing over a decade of experience across corporate reputation, crisis management and brand communications in multiple sectors ...

The company said the updated identity reflects its transition from an electric bus manufacturer to a wider, innovation-led ...

Strong early ad pilot and ambitious growth projections signal advertising as a core revenue stream, even as concerns around ...

Dentsu study ‘The Brand Reset’ links attention, brand equity and sales, indicating digital video and connected TV can match ...

Prasad to oversee engineering, product and data science functions as Dailyhunt parent expands AI use across content, creator ...

Rajan steps into the role after spending over 12 years with the company, during which he held multiple leadership positions ...

Omnicom wins after beating Publicis in final round, as WPP steps aside; move follows broader agency overhaul and tighter ...

Publications Division releases flagship journals and over 200 e-books on OTT platform, with plans to expand catalogue and ...