Nearly a dozen creators spoke out on social media about brands uninviting them from Coachella brand trips this year, or ...
Four methods for valuing creative work beyond the spreadsheet—around outcome and shared ambition.
Agencies see signs of maturity in the new ad business, such as StackAdapt joining, but it is still an experimental media buy ...
The arrival of agentic AI signals big changes for the upfronts, but buyers have questions about how agents will interact. (J ...
Abbey Klaassen succeeds Zach Morrison, who will step back from the CEO role after 21 years leading Tinuiti. By. Ewan Larkin ...
Dentsu Creative names a CEO of the Americas, expanding the role beyond the U.S.
The effort includes a 30-second spot, limited-edition packaging and a summer sweepstakes for soccer fans.
Chick-fil-A promotes its new limited-time Strawberry Hibiscus drinks.
Read the Ad Age Encyclopedia entry on the California Consumer Privacy Act (CCPA).
Read the Ad Age Encyclopedia entry on customer experience (CX).
Peloton turns to Hudson Williams to reposition itself as a “complement” to fitness routines as the brand battles sales ...
Gut Mexico City’s campaign for Purga Films emphasizes that in a world of perfect AI visuals, narrative will be key.
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