Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome ...

Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the Chrome team, with browser ...

The U.S. and UK regulators suspect that Privacy Sandbox, which has been in the making for five years, could give Google too much control over the digital advertising ...

After several months of developer previews, Privacy Sandbox is entering beta for Android 13 early next year so that developers can more widely test “private ...

Google today launched the Privacy Sandbox for Android. The intention is to make ad tracking on Android more secure and private without using the “blunt” method ...

It looks like there is finally some movement on Google’s Privacy Sandbox initiative. The initiative, first announced in August 2019, was intended to replace third ...

Cookie deprecation has once again been kicked down the road. So how are the industry preparing for the drawn-out demise? Is privacy still a priority? John Still asks an expert panel. So, cookie ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is ...

Microsoft's long-standing commitment to privacy and in the evolving ecosystem will leverage its extensive advertising expertise and privacy-first principles to build solutions that change how targeted ...

Following the first release in late April, Google is now rolling out Privacy Sandbox Developer Preview 3 with APIs for conversion measurement, custom audiences, and ...