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Scientists have unveiled Olo, a new colour invisible to the naked eye, through specialized laser technology called Oz. This ...

There’s something undeniably thrilling – and slightly unsettling – about learning that scientists have somehow coaxed our ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

Let’s say you go around your whole life and you see only pink, baby pink, a pastel pink,” said Ren Ng, an electrical engineer ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

A team of scientists from the University of California, Berkeley, and the University of Washington have reported the ...