Mark Hamill talks about his role as the LEGO Group's Junior Executive Director of Information, a.k.a. J.E.D.I. promoting ...

The Star Wars star is a J.E.D.I., or a Junior Executive Director of Information for LEGO, and he's taking calls.

Luke Skywalker himself weighs in in a new interview on toy controversy, George Lucas, and what makes new Lego sets so special ...

“You don't have to say ‘pew-pew-pew’ anymore” ...

The ‘Star Wars’ legend discusses LEGO SMART Play, generational fandom, and stepping into his new J.E.D.I. role.

In an unprecedented move, the brick maker has tapped the 'Star Wars' star to sell you on its controversial smart play sets.

Mark Hamill said he feels “old” as he reflects on the 50th anniversary of the production of Star Wars: Episode IV – A New ...

As part of his new position, Hamill will serve as a personal guide to builders as they explore the world of LEGO Star Wars ...

The toy company names Mark Hamill junior executive director of information (J.E.D.I.) to bring Skywalker style to fans' calls ...

“George [Lucas] was a mentor to Dave [Filoni], so he knows George's sensibility,” Hamill told USA Today in an interview ...