Kanye West—who legally changed his name from Kanye Omari West to Ye in 2018—is now going by the moniker Ye Ye in business ...

In a bold move, Kanye West has rebranded himself, just as his wife Bianca Censori starts her own business venture.

Bianca is serving as the CEO and Secretary of Bianca Inc., while Hussein Lalani, the founder of beauty brand Zensa, is listed ...

I t’s not uncommon for Kanye West to make headlines, and the reasons for that can vary. Most recently, the 48-year-old rapper ...

Kayne West has reportedly changed his name for the second time. So far this year, the controversial rapper - who legally ...

Kanye West has seemingly changed his name to Ye Ye, per business documents filed by his CFO, marking the second time he's updated his moniker ...

Former Kanye West Girlfriend Looks Completely Different After Drastic Appearance Change first appeared on Parade on Jun 10, ...

To make sure all of her kids are supported amid her busy business schedule, Kardashian is "staffed seven days a week" and ...

Kanye West is throwing new curveballs at us every day, and this one is hitting us more like a boomerang. After initially ...

Kim Kardashian is facing backlash for her revealing braless bodysuit as she dines out at Nobu with 11-year-old daughter North ...

Against the relentless drumbeat of speculation, fueled by his often-controversial path, Ye, formerly known as Kanye West, and ...

There once was a time when Kim Kardashian had a somewhat modest closet. Before her career took off, Kim resided with her ...