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The iconic rapper-actor will perform at LCA on July 20 as the Detroit Amps play their inaugural hometown game in the BIG3 basketball competition.
Ice Cube told Jackson that CEOs of major companies and brands claim their hands are tied when the Big3 comes calling. “They tell you straight up, ‘If you guys work it out with the NBA, we can ...
With its marquee event airing in prime time on Fox, Ice Cube's Big3 league is gaining in popularity and could be a harbinger of the future for TV sports.
Longtime friends and business partners Ice Cube and Jeff Kwatinetz founded the BIG3 basketball league in January 2017. The league, now in its third year, has continued to evolve and make sure it ...