Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks CEO Brian Niccol is owning up to a key mistake, and he’s got a bold plan to fix it. Speaking with Axios this week, ...

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Starbucks shared that their protein powder should be able to be added to any of its cold foam flavors, but the current ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

In other words, the businesses were planning to pass the costs along to the customer, something no one in the country struggling with an already-high cost of living wants to hear. Related: Starbucks ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

The new beverage addition will include between 15 and 18 grams of protein Starbucks will be piloting a new menu item that ...

By Waylon Cunningham (Reuters) -Starbucks CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...