Armitron, the watch company with the tech-leaning name, only introduced its first smartwatch this year, surprising for a company that joined the digital time-keeping age almost fifty years ago.

Changing colors according to its position in light and space, Armitron’s psychedelic, elegant and PRISMATICA™ watch features iridescent ion plating, rainbow-iridescent bezel and one-of-a-kind dial ...

In celebration of its 50th anniversary in 2025, Armitron ( the beloved American watch brand known for timeless style and purpose-driven values, is proud to announce the donation of 50 watches to the ...

New York brand Armitron has partnered with LA-based multi-media artist Jen Stark for a colourful new watch collection, with eight one-of-a-kind watches and a selection of cheerfully bright best Apple ...

Some deals are just too good to pass up, like a compact, vibrant sports watch for under $100. Armitron introduced the A-Watch in 1975, but the 50th Anniversary Edition is steeped in 1980s neon flare.

Armitron and Peanuts have teamed up for a double celebratory collaboration, commemorating the 50th anniversary of the watch brand and 75th anniversary of the Charles M. Schulz comic strip with a ...

Armitron is feeling the love. The affordable watch brand founded by Eugen Gluck in 1975 has rebranded under a new tag line: Love Every Second. Barbara (Bobbie) Weichselbaum, chief executive officer of ...

Forbes contributors publish independent expert analyses and insights. I cover upmarket jewelry, timepieces & ethical, sustainable jewelry.

Colleen Kratofil is the Senior Editor, TV at PEOPLE. Army veteran Noah Galloway is having a great year. The personal trainer just finished his super-impressive third-place stint on Dancing with the ...

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