Purpose: This study explores the influence of perceived brand authenticity on emotional and behavioral loyalty among ...

Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...

Foreign investment is important for firm performance, especially in emerging markets like Nigeria. However, its effects on ...

Objectives Night work disrupts sleep, which may increase inflammatory processes, pain sensitivity and pain perception. We ...