After over 850,000 fan votes and a year-long rebranding effort, the NHLs Utah franchise has officially adopted the name Utah ...

The Utah Mammoth brand was born out of an unprecedented level of fan engagement. The team conducted four rounds of surveys and voting, allowing fans to have a direct say in the naming and design ...

The Utah Mammoth now takes center stage as the city’s newest NHL franchise, having evolved from their provisional title as the Utah Hockey Club. After more than a year of thoughtful deliberation that ...

Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds ...

The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth.

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

Mammoth was the fans’ clear favorite in the final round of voting, according to the team. The name -- deliberately singular, in an all-for-one spirit -- honors an animal that lived in Utah ...