TikTok trends go viral faster thanks to its algorithm, short-form videos, and creator tools that drive engagement and shape ...

Viral flavors on TikTok are reshaping the food and beverage industry, accelerating product development and redefining how ...

TikTok, the platform that’s captivated a generation, isn’t just a repository of dance moves and lip-syncs. Beyond the catchy tunes and viral challenges, it has become a breeding ground for ideas that ...

It’s TikTok Tuesday, our weekly live segment celebrating the brands and products shaping culture right now.

TikTok is rolling out a new Time and Well-being hub that gives you badges for healthier habits, including cutting down ...

It may sound wild, but to millions of young professionals, the same app serving up dance challenges and cat videos is helping ...

The trend goes like this: A group of people, typically kids, gives their phone to someone else and asks them to record them ...

TikTok isn't just influencing adult beauty trends. Tweens and teens are plunging into complex skincare regimens, creating ...

Ever wondered how your favorite NFL and college football players pick their on-field dance celebrations? There's a good chance it originated on TikTok. From ball spiking to the Lambeau Leap, touchdown ...

If you've been on TikTok lately, you've probably heard the term "cracking" used in an unexpected context. So, what does ...

For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...