When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Certain well-known brands represent more than just their products or services. They also evoke particular cultures and their associated traits. In some cases, marketers have devoted considerable ...

A brand extension occurs when a company uses its established brand to introduce a new product category, leveraging its reputation and customer base to a new market, with great potential to go right.

Jennifer Thalhuber took a look at the economic landscape three years ago and concluded it was time for her company to make a strategic shift. AbleNet develops most of its own products. But Thalhuber ...

AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too. Brad Geddes noticed the announcement in the AdWords agency newsletter, but no other formal ...

A product line extension is a new product that is slightly different to a company's existing range. An example would be a new pack size of an existing food product line, such as children's breakfast ...