Fernando Mendoza NIL deals, explained: How much money Indiana star makes from adidas, other sponsors originally appeared on ...

Jim Borchers, president and CEO of the U.S Council on Athletes’ Health, argues that the rise of sports betting is corrupting ...

The 500 Festival announced Dave Neff will be its new president and CEO beginning Jan. 1, 2026.

The controversy erupted following the Heisman ceremony where Indiana quarterback Fernando Mendoza became the program's ...

The conversation revealed how Ohio State’s recruiting approach now more closely resembles NFL roster management, with ...

As Oklahoma State works its way through the name, image and likeness era of college athletics, the NIL Alliance will provide ...

The Alliance pairs the POSSE Excellence Fund with Learfield's Cowboy Sports Properties, the university shared Wednesday.

The trend might seem surprising, especially considering the rules established in many states that restrict which products student-athletes themselves can endorse.

The recent court settlement in the House vs. NCAA class action lawsuit, which allows athletics departments to share revenues with student-athletes for use of their name, image, and likeness, signals a ...

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

Tami Fitzgerald, head of North Carolina Values Coalition, a conservative group that focuses on religious freedom and drew ...