Apple TV made its colorful new logo in a delightfully old-school way

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...
Macworld

Apple TV’s new glassy intro wasn’t created on a Mac

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

Apple TV’s colorful new intro was created with real glass and practical effects

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

New Apple TV Intro Was Made With Practical Effects

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...