“JuJu’s investment marks a groundbreaking moment for women’s sports and the power of NIL,” Boston Legacy owner Jennifer ...

University of Southern California women’s basketball superstar JuJu Watkins has bought a minority stake in the NWSL’s Boston ...

New York Liberty star Sabrina Ionescu has established herself as one of the leading figures in women's sports and the ...

Cricket remains in a league of its own. The Women’s Premier League (WPL) has been a breakthrough moment — proving that ...

Nike announces two new retail experiences for women in London: a shop in Selfridges and a redesigned Nike Women King’s Road ...

During September’s U.S. Open tennis tournament, ESPN cut away from a marquee match between two-time champion Naomi Osaka and the 2023 title-holder Coco Gauff to air an ad for other sports coverage on ...

Mary Earps has hit the headlines this week, and provoked a conversation about culture in and around women's football.

The WTA Finals are in full swing (pun very much intended) now through November 8, bringing an exciting close to the championship Women’s Tennis Association Tour. Tune in to watch the top eight singles ...

Once dominated by major sportswear brands like adidas, the conventional sports marketing landscape has undergone a ...

From billion-dollar team owners to top investors and media power players, these 25 women are reshaping the global sports economy and changing who controls the game. his year, women’s sports reached an ...

Nike’s $110 sportswear jacket is now just $35 and selling fast. This sporty chic design is "comfortable and well made," ...

The October 28 edition of the SBJ Women's Sports newsletter covers how the WNBA will be benefiting from the work done by ...