The secret is out. The big plans for the fall of 2026 is a rival basketball league that will steal major talent from the NBA and annihilate the WNBA.

Trump signed an executive order regulating how much college athletes make off of name, image, and likeness deals.

As Nationals Philanthropies’ first-ever ambassador to the Nike RBI program, Bell helps to advance Nike RBI’s core mission to ...

Nike has shown up “on the board” of Gold Medal-winning Brazilian surfer Italo Ferreira. World Surf League via Getty Imag .

The previously unseen sneaker is said to be called the Nike Swamp Sponge Dunk and is expected to be released this fall.

It’s the athlete earning capacity rules that have changed US college basketball forever — but is it for the better?

Because the proposal was rejected, Ohio’s student-athletes remain unable to sign endorsement deals without losing their amateur status. Ryan Holmes is a student at Centennial High School.

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

Orlando Magic rookie Jase Richardson signs multi-year Nike deal following impressive NBA Summer League debut in Las Vegas.

The first major case of doping by a Kenyan athlete came in 2003 when Pamela Chepchumba, 2001 world cross country long race ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.