It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

The NBA fined Anthony Edwards $25,000 on Thursday for chucking a ball into the stands at halftime in the Timberwolves’ win ...

Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic nicknames in NBA history. Bryant started referring to himself as the "Black Mamba.

Basketball Hall of Famer Michael Jordan was pitched a black mamba shoe line by Nike, though the six-time champion denied the ...

Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

More than three decades later, Ice Cube's favorite bar in "It Was a Good Day" is still a part of pop culture resonating ...