Hooters, a longtime NASCAR sponsor, is facing financial struggles with $300 million in debt, leading to restaurant closures.

Frankly, it’s a way to speak to an audience that is a little bit less familiar with NASCAR.” Herbst, the NASCAR EVP echoed ...

Several NASCAR Cup teams have announced sponsor deals this week, including 23XI Racing, Trackhouse Racing, Rick Ware Racing and Front Row Motorsports. Rick Ware Racing is the latest team with ...

Briscoe's sponsors names and stickers are on his car's official livery and his race suit. A. Chase Briscoe began his racing career in dirt track racing then transitioned to NASCAR. Q, What is ...

RCR has now moved on to working on primary sponsorship for a part-time "Open" entry No. 33 Chevrolet, which will compete in select NASCAR Cup Series events in 2025. While unsponsored cars in the ...

Denny Hamlin Secures Huge Sponsorship Deal as ampm makes its NASCAR debut, backing his No. 11 Toyota Camry for races at ...

Rick Hendrick, owner of both teams, praised the NASCAR legend and his sister Kelley ... in the Xfinity Series in 2006 thanks to a US Navy sponsorship. The very next year, Hendrick joined forces ...