Hooters, a longtime NASCAR sponsor, is facing financial struggles with $300 million in debt, leading to restaurant closures.

Frankly, it’s a way to speak to an audience that is a little bit less familiar with NASCAR.” Herbst, the NASCAR EVP echoed ...

Several NASCAR Cup teams have announced sponsor deals this week, including 23XI Racing, Trackhouse Racing, Rick Ware Racing and Front Row Motorsports. Rick Ware Racing is the latest team with ...

Briscoe's sponsors names and stickers are on his car's official livery and his race suit. A. Chase Briscoe began his racing career in dirt track racing then transitioned to NASCAR. Q, What is ...

RCR has now moved on to working on primary sponsorship for a part-time "Open" entry No. 33 Chevrolet, which will compete in select NASCAR Cup Series events in 2025. While unsponsored cars in the ...

Denny Hamlin Secures Huge Sponsorship Deal as ampm makes its NASCAR debut, backing his No. 11 Toyota Camry for races at ...

Her focus is on F1 and NASCAR. She has in ... new design with two major sponsors backing the car. The 2025 car stands out with a matte finish in deep navy blue, with three different tones of ...