LeBron James has reached that stage in his career where he’s at the top of pretty much every list the NBA compiles, and although there are metrics where he’s lagging behind, collectively, all signs ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

LeBron James began his 23rd NBA season with the Los Angeles Lakers after recovering from sciatica, marking an unprecedented ...

Nike is launching a statement piece that shifts the focus from the court to the kingdom. The new LeBron 23 “From This Point ...

Los Angeles Lakers forward LeBron James picked out a symbolic pair as he makes his season debut against the Utah Jazz.

In the nearly 80-year history of the NBA, a finite number of players are able to say that they have had their own signature sneaker. Even fewer can say they have maintained a line as long as that of ...

Los Angeles Lakers star LeBron James is only one of three athletes (Michael Jordan, Kevin Durant) to hold a lifetime contract with sponsor Nike. Over the last 22 years, James has been the most ...

Like in past years, LeBron James has once again seemingly debuted his upcoming Nike signature shoe during an offseason workout, in preparation for his 23rd NBA season this fall. On Monday night, James ...

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Who doesn't love LeBron James? OK, some people hate, but who doesn't love a deal? Some of the more classic LeBron sneakers have been the focus of some eye-popping deals. If I had to pick, the very ...

Whether you’re a fan of NBA superstar LeBron James or just love his basketball shoes, Nike has a heck of a deal for you right now. Nike is selling Lebron Witness 8 Basketball Shoes for only $65. The ...

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