There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down ...

Where: 3501 W Henrietta Rd, Rochester, NY 14623 Right in the heart of the East Village sits a vintage lover’s paradise. L Train Vintage packs an incredible amount of carefully chosen items into its ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

Here's where to buy the first batch of official LEGO Pokémon sets, including Pikachu, Eevee, and evolved versions of the Kanto starters.

After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our ...

Well, LEGO has the answer. As part of their LEGO Ideas collection, the brick building company has released a few brick recreations of some of the most incredible paintings of all time. So far, fans ...

Toy Fair 2026 featured new smart‑play LEGO Star Wars sets, Mattel’s Hot Wheels lineup, movie tie‑ins like Yoshi, and booming ...

As part of our annual State of the Industry Q&A series, The Toy Book catches up with Jamie Uitdenhowen, EVP, Toys “R” Us & Babies “R” Us, at WHP Global for a conversation about how Toys “R” Us ...

Toy Fair 2026 just wrapped earlier this week and while I would have liked to spend even more time there, I have my own kids (and all their toys and trinkets) to look after. That said, there were a ton ...

More than 700 toy companies converged on the Javitz center in New York City over the weekend for Toy Fair 2026. Every year, ...

Take a fun tour inside the LEGO Store in Manhattan, NYC, exploring creative displays, exclusive sets, and the colorful world ...

Lego is once again going to a galaxy far, far away with several new Star Wars sets being released, all with the Lego Smart Play technology. Lego unveiled its new collections at Toy Fair 2026.