The account, which last year recorded a monitored spend of around HK$82 million (US$10.6 million), was previously handled by Market Catalyst prior to its merger with Bates. "M&C was selected for the ...
Once the dominant player player in franchised fried chicken, KFC is losing ground to an assortment of QSR competitors. But while it may be down, KFC is far from out, its new leaders say. And the brand ...
Jennifer Chan (pictured), the group chief executive of BBDO/Proximity Malaysia, said the split followed a change of ownership of the KFC franchise, which is now operated by a division of J-Corp, the ...