Google's John Mueller said that if Google is not convinced that there are new and important content to index on your site, then it won't use the sitemap file on your site. Just because you have a ...

Marie offers her expert insights of strategies post-core update for four sites and what made a difference for their recovery ...

Marketplace's Meghan McCarty Carino chronicles how a search for a niche hair product led to a scam site that was almost identical to the legitimate one.

Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly ...

Our perceived limitations are illusions that safeguard against our internal threats. On Jan. 30, the Appelbee Family — a ...

That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

Early third-party tracking data offers a first look at how Google's February Discover core update is changing what users see ...

Sinners added more trophies to its awards season tally at the Baftas.