Bath & Body Works has added 46 interactive pop-up kiosks in high-traffic mall locations nationwide where consumers can ...
Maly Bernstein appointed Chief Commercial Officer to Strengthen Engagement and Performance Across All Channels Samantha Charleston appointed ...
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Bath & Body Works Captivates Fans With Viral, First-of-Its-Kind Interactive Ad: 'Such a Lovely Surprise'
The MTA and the beloved body care brand teamed up for a special marketing campaign, diffusing their “signature scent,” Fresh Balsam, throughout the station to start getting folks into the holiday ...
“I went earlier and they had so many good smells,” said one TikTok comment. Bath & Body Works ’ shapeable soap is currently ...
Bath & Body Works Inc. is shaking up its leadership team as its new chief executive officer moves to revive the brand after a ...
Maly Bernstein, who spent four years leading the Macy’s, Inc. banner, has been named chief commercial officer.
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