Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you’re a beginner experimenting with your first foundation or a pro mastering ...

Emily DiDonato is back with another fall outfit that proves she’s the ultimate city-chic muse. The six-time SI Swimsuit model shared a new carousel from her Manhattan balcony, posing under clear blue ...

We’ve all found ourselves three hours deep in the endless, hypnotic scroll that is TikTok beauty. The algorithm feels relentless, and it's convinced even the most veteran beauty-obsessed among us to ...

Brandon Marcello and Brad Crawford join Emily Proud to discuss Miami going from No. 2 to No. 18 ...