Last year it hawked novelty popcorn buckets, drink sippers and T-shirts to the tune of about ... a now-infamous popcorn bucket in honor of “Dune: Part Two,” released in last March.
Cinemas started adopting specialty popcorn buckets in 2019, but the "Dune: Part Two" popcorn bucket ... drink sippers and T-shirts to the tune of about $65 million in revenue.