FORT MYERS, Fla.--(BUSINESS WIRE)--VeraData- a private company providing deeply insightful data & marketing services to more than 100 of the largest charities in the world- is discovering a new ...

Are you a print subscriber? Activate your account. By Jeanine Poggi - 1 hour 2 min ago By Ethan Jakob Craft - 1 hour 51 min ago By Mike Juang - 2 hours 4 min ago By Ad Age and Creativity Staff - 2 ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

Property resource database provider and 2018 HW Tech100 winner ATTOM Data Solutions announced the launch of ATTOM List, a new online marketing list creation platform. The company explained that the ...

Patrick Kagan has founded PK List Marketing Inc., a list management services company, based in Mount Prospect, IL. Kagan plans to focus primarily on consumer data. PK List Marketing has 45 lists ...

Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data is. So how are successful marketers ...

Give a pop quiz to most direct marketers on postal list testing and you’ll find an incredibly knowledgeable group of professionals. Give a similar quiz to the same group on e-mail list testing, and ...

Small businesses invest in marketing to increase revenue and accelerate growth. To ensure that you spend your budget to best effect, you must identify and manage all marketing expenses. Marketing ...

FLOWER MOUND, TX – October 22, 2025 – PRESSADVANTAGE – As digital advertising faces increasing saturation and declining ...

Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers. The ...