That’s why backlash against rebrands often isn’t really about the design itself, but rather what that change represents. A ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Learn how the art of vanishing design is transforming modern branding. Explore how AI tools like Dreamina empower creators to ...

A compelling origin story is highly valued in the fashion industry. A forward-thinking designer creates a label, sketches ...

The world of logo design is constantly growing, fluctuating, pioneering—and sometimes, apparently, developing a mind of its own. Yes, artificial intelligence has been a factor in graphic design for ...

The emblem for Facebook’s new parent company is built for the metaverse, even if it disappoints in the real world. By Gray Beltran When Mark Zuckerberg announced last month that Facebook was changing ...

Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. A company’s name and logo can play a huge part in its success, ...