We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...
Campaigns fade. Relationships scale. That’s the real superpower. The smartest way to grow your customer base is through relationships. They are businesses’ most underestimated superpower — creating ...
Limerick-based enterprise resource planning and customer relationship management software group, HansaWorld, previously gave ...
The mismatch causes problems when CRMs are deployed for government initiatives. CRMs are built to support a linear sales ...
Chris Sawchuk, Principal & Global Procurement Advisory Practice Leader at The Hackett Group, explores how supplier ...
The companies achieving breakthrough results with AI aren’t necessarily those with the most sophisticated algorithms or the ...
Add articles to your saved list and come back to them any time. It was New Year’s Eve and we were dancing like sugared-up 12-year-olds on the kids’ trampoline. At the stroke of midnight, we loudly, ...
Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Nift, the technology company connecting e-commerce platforms to ...
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Federal government refuses to negotiate with cyber criminals after hacking group releases stolen Qantas customer data
The federal government says it won't negotiate with cyber criminals after a hacking group followed through on a threat to release stolen Qantas data. Nearly six million Australians have now had their ...
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