We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

The end user experience monitoring market is expanding rapidly as enterprises adopt cloud-based applications and real-time monitoring tools to enhance user satisfaction, boost productivity, and ensure ...

The Ford Signature 2.0 global showroom experience incorporates elements of hospitality to allow the vehicle shopper to lead their visit.

When support teams capture and analyze the voice of the customer (VoC) — through sentiment analysis, chat transcripts and ...

Adobe is positioned to benefit from AI, leveraging Firefly and seamless integration to strengthen its creative software moat. Click here to read my analysis.

Raffles Health Insurance (RHI) has outperformed its peers in Forrester’s 2025 Total Experience Score rankings, but the report also shows that Singapore’s health insurance sector overall continues to ...

According to a 2023 PwC survey, consumers are willing to pay more for a better customer experience, with 43% of those ...

Hear directly from federal leaders on what it takes to modernize the customer journey—end to end. Federal agencies are taking the next step in their customer experience strategies, and using ...

Discovery Health Medical Scheme has been named the industry winner in the University of Pretoria’s inaugural Customer Experience Index (CE-Index®) for South Africa’s medical aid schemes, achieving the ...

NEW DELHI: Vodafone Idea (Vi) on Saturday hailed the launch of its commercial fifth-generation (5G) services as a “new chapter of growth and transformation”, and said that the company will continue to ...

The rise of payment APIs has completely changed how businesses handle transactions online. What started as a solution to complex technical problems has become the backbone of modern commerce, powering ...

Last week, organisations celebrated Customer Service Week, a time to recognise and reflect on the importance of exceptional customer experiences. While the week was buzzing with activities and ...