This trend tones down the drama of classic goth makeup, creating a modern, wearable look that balances edge with elegance.

Soft goth is making its way back into the mainstream. Think: greige to dark berry lips, cool-toned contours, and an ...

A pendulum swing from the Instagram baddie-era makeup and clean girl aesthetics, soft goth makeup is a more approachable ...

We've got Jenna Ortega, Gabbriette and Gossip Girl star Taylor Momsen for the return of one of beauty's most statement-making ...

Spooky season is here, so it’s no surprise the moodiest makeup looks (think grunge or dark feminine) are popping up on my feed. Whether Gen-Zers are pushing for smudged eyeliner looks or NYFW is ...

Discover 15 artists who embraced the gothic style and turned it into a personal statement of strength, mystery, and feminine identity.

Get inspired this spooky season with the best pop culture Halloween costume ideas for 2025 — from viral movie moments to TV ...

Halloween is on the horizon and for a seasonal update we're looking towards style icon Amal Clooney's gothic hair transformation for a dose of inspo. We’re used to seeing George Clooney's wife with ...

I am Candy, a makeup artist, and I can’t wait to show you my “victims.” Jokes aside, Halloween isn’t widely celebrated where I’m from (the Netherlands), but every year I get an intense urge to dress ...

Halloween in Hawaiʻi is fast approaching this Friday! And lots of people still don't know what they want to be.

Halloween is the perfect time to embrace your darker, dramatic side, and no character embodies sophisticated spookiness ...