The point is not that CTV does not work — it is that it does not always work as cleanly as it is sold. Marketers can no longer afford to conflate targeting with transparency . Marketers should not ...

Netgem has introduced the first standalone CTV device that brings the capabilities of Freely to existing TV sets in the United Kingdom.

All you need to know to watch Texans vs. Bills on "Thursday Night Football" in Week 12, including TV and streaming options.

With the launch Uproxx TV, Jarret Myer wants his brand to move beyond mobile and desktop viewing and into the living room.

IRIS.TV recently partnered with Tubi so IRIS.TV could provide advertisers with the appropriate level of AVOD addressability, contextual targeting, and measurement. To learn more about IRIS.TV's ...

Connected TV allows brands to educate their audience and drive a purchase in the same placement, but current ad formats are not maximizing the opportunity.

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...

NEW YORK and WASHINGTON —DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is ...

The post DirecTV Advertising Launches DirecTV Elect, AI-Powered Digital Platform For CTV Political Ads appeared first on TV News Check. The post DirecTV Advertising Launches DirecTV Elect, AI-Powered ...

DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...

Here is everything you need to know about Chargers vs. Steelers, including TV and streaming options for Sunday's game.

Harry, who referred to the episode as “Hat Gate,” was seen wearing the cap at a World Series game in Los Angeles between the Dodgers and the Toronto Blue Jays.